The Building Centre, located in Central London, hosted the 'Digital Turn, ZHCODE' exhibition from Zaha Hadid Architects. Part of their ongoing 'Digital Turn' series, the show contained many detailed architectural models and larger 3D installations showcasing digital innovations in the built environment.
They commissioned a series of photos depicting the extent of the exhibition as well as bringing out the more intricate details of individual pieces. To achieve this, I took photos directing human background models, focusing on the exhibition pieces themselves and making the people out of focus. This provides a context in the size of the models, allowing the details to really be shown.
The commission took overall 5 days to deliver from receiving it. The photos have been used on their website, newsletters and social media to communicate the event and exhibition. Additionally the photos were used by more partners to increase publicity and were featured in magazines, industry journals and websites such as The Architect's Newspaper, TV Architect and London Live ESTV.